Keith Gill Fractional Marketing

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ABOUT

I'm Keith Gill, your Fractional Growth Marketing leader for hire. I'm a former Director of Demand Generation and Head of Marketing for a few different early stage and mid-stage tech / SaaS start-ups with 10+ years of experience accelerating growth and filling inbound marketing pipelinesMy specialty is working with early stage tech start-ups building their GTM strategy, demand generation engine and martech stacks from the ground up.I'm particularly skilled at creating marketing automation workflows that focus on top of funnel growth.Additionally, I'm very experienced at formulating and executing on both on-site and off-stie content strategies to help increase SERP rankings to drive increased organic website traffic and qualified inbound conversions.

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I'm a seasoned and scrappy full stack digital marketing professional who leans heavy to the "demand generation" side of marketing focus while aligning seamlessly with sales teams.I succeed by being data-driven and creative. I persevere by operating with authenticity, integrity and "grit".I'm an experienced team leader managing multiple team members from Content Managers, SEO Specialists, Paid Ad Specialists, Business Development reps (BDR), Jr. Web Devs and numerous outsourced agency partners.I have granular experience developing, implementing, managing martech stacks, creating nurture campaigns, creating ROI positive paid ad strategies, optimizing content strategies, and improving SEM/PPC/SEO results.I'm an experienced Director-level lead and tactician on all marketing automation outreach, targeted lead generation and Growth Marketing strategies.

HOW WE WORK TOGETHER

I become an embedded member of your team, either leading your current marketing function or augmenting your current marketing and demand generation teams in a fractional capacity. With this, I'm given full admin access, when appropriate, to your current CMS, CRM, instance of Google Analytics, Google Search Console, Google Tag Manager, LinkedIn business page profile, other social profiles, paid ad accounts and platforms, any marketing automation platforms you may be using, given a company email address, etc..I work on monthly retainer at a set amount of monthly hours with a minimum of a 3 month agreement. I take on very few clients under this retainer structure to make sure you have my undivided focus and attention.The first step to work together is that we will have an intro needs analysis call to see if I can help you and if we are a good fit for each other. If all goes well with our call, I then send you the retainer agreement.Upon a fully executed retainer agreement, I then send you the first month's retainer invoice to be paid before any work starts.Once the first month's retainer is paid I immediately begin work on your growth marketing engine.

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The monthly "retainer" paid is specifically paid for my time, my knowledge, my expertise, my experience, my analysis, my recommendations and my efforts that you get under the terms of retainer agreement.There is a custom minimum project based deliverable and service level agreement (SLA) based on your needs and focus included and built into the retainer fee under the agreement as well.There may be, on occasion, additional hourly rate charges if work requested by you goes beyond the allotted monthly time the retainer fee covers.There may be, on occasion, other charges outside of the retainer fee for specific project based services you may request that the retainer fee does not cover and are considered "additional services".There may be, on occasion, other charges for specific software tool costs for seat licenses based on any specific service or project requested that the retainer fee does not cover.All possible additional fees are discussed ahead of time and approved ahead of time before any work starts.

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WHAT I HELP WITH

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RECENT WINS

✔ Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

FRACTIONAL MARKETING

What is Fractional Marketing?You may have heard of a "Fractional CEO" or even a "Fractional CMO" as these service offerings are becoming more common in the modern day, lean running tech industry.Similar to these roles and service offerings, Fractional Marketing is an innovative strategy designed to optimize a company's marketing efforts by employing part-time specialists for specific tasks or responsibilities.This approach allows businesses to outsource certain aspects of their marketing to experts without the need to hire them full-time.This method not only reduces expenses related to salaries, benefits, equipment, and office space but also boosts productivity by setting clear, specific goals for each specialist involved.A key advantage of fractional marketing is the access it provides to a wide range of expertise that might be otherwise unaffordable or impractical to obtain on a full-time basis.From Chief Marketing Officers (CMOs) to Marketing Directors and Chief Growth Officers, businesses can select the exact expertise they need for various roles, ensuring that their marketing strategies are both current and competitive.This tailored approach allows for a dynamic adaptation to the latest trends and technologies in the marketing sphere, without the overhead of expanding the full-time team.In summary, fractional marketing offers a strategic advantage by allowing businesses to leverage specialized marketing expertise in a cost-effective and flexible way.